#WearYourFire with Gone Rural boMake at MTN Bushfire 2015
MTN Bushfire beneficairy Gone Rural boMake, invites attendees of Swaziland’s International world music and arts festival to #WearTheirFire and help support the Kutilmela project to ignite a collective response for positive social change.
Gone Rural boMake, is a community development organisation, founded by Gone Rural, whose water, health and education projects empower 10,000 women artisans and their communities.
At MTN Bushfire this year, festival goers will be able to purchase limited edition T-Shirt designs and #WearTheirFire in support of Gone Rural boMake. The highly anticpated merchandise range will be launched in the coming weeks and available to purchase from the Gone Rural boMake stall at the entrance of the Handcraft and Design Marketplace.
Funds raised will be used to support programmes such as The Kutimela project, which utilises economic empowerment as a driving force to educate women in local communities with the aim of enhancing social change. The project combines elements of business literacy, community banking and small business development to enable financial literacy and sustainble economic growth.
Since 2013 the project has engaged over 5000 women and generated over 800,000ZAR in group savings. The projects remarkable achievements have enabled 70% of these women to establish their own micro-businesses, fueling the fire of creative freedom and financial sustainability for women throughout Swaziland.
Building on the succesfull impact the project has had on local commuinties, by 2016 Gone Rural boMake aim to establish a formal rural community bank and increase the project to include over 7000 local women.
100% of profits from sales of official MTN Bushfire merchandise are donated to Gone Rural boMake in support of their community devleopment programmes, such as The Kutimela project.
Show your support to Gone Rural boMake at MTN Bushfire this year, by sharing photo’s on social media using the hashtag #WearYourFire.
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Official Photographers - Bram Lanmers and Sydelle Willow-Smith